Maddie’s Miracle was founded by women – for women, parents and families.

Maddie’s Miracle is an infant feeding and perinatal support charity.

The purpose of Maddie’s Miracle is to advance the education of women, lactating parents, families and healthcare professionals in breastfeeding and its related factors; and 2. Preserve and protect the mental and physical health and well-being of women through the antenatal, childbirth, postnatal stages of motherhood. This is done through the provision of physical, emotional and practical support; and through education.

Our vision is to support those who wish to continue breastfeeding and are seeking support to do so. We aim to support mothers and parents who are experiencing vulnerable and challenging circumstances and are in most need of support.

Who We Are

Maddie McMahon
Maddie McMahon is an ABM trained Breastfeeding Counsellor, Doula and Doula trainer. Maddie co-founded (and volunteers at) the Cambridge Breastfeeding Alliance.

Maddie is on the editorial board of The Practising Midwife Journal and has authored two books: Why Doulas Matter and Why Mothering Matters.

Zohar Marer
Zohar is a mother, Doula and a homeopath, naturopath and natural medicine practitioner specialising in women’s health. Zohar has a background in the non-profit sector.


Maddie McMahon – Chair of Trustees
Maddie is an ABM-trained Breastfeeding Counsellor, Doula and Doula trainer. Maddie co-founded the Cambridge Breastfeeding Alliance.

Professor Amy Brown
Professor Amy Brown leads the MSc in Child Public Health in the Department of Public Health, Policy and Social Sciences at Swansea University. Professor Brown has authored seven books on feeding, motherhood and babies. She is a passionate advocate of creating an environment that supports women and parents.

Jo Thompson
Jo is a qualified Breastfeeding Counsellor and Doula.

After working in the public sector for most of her career Jo developed a passion for birth and the perinatal period and recognised the significant value of continuity of care. Jo has worked with families for nearly twenty years and worked for ten years within the Health Visiting Team, initially as a community Nursery Nurse then as an Infant Feeding Advisor.

Hayley Shing
Hayley is a Birth & Postnatal Doula, as well as Landscape Architect. She is passionate about families having emotional and practical support. 

As a van enthusiast, Hayley has supported our charity in researching, designing and progressing with the vehicle conversion of the Maddie’s Miracle Breastfeeding Support Bus. 

Sally-Ann Camsell

Verina Henchy

Amelia Coutisson

Why We Exist

There are many women across the UK who are isolated for different reasons, or can’t access services and support, or their area may not have adequate services.

New mothers may be in need of breastfeeding guidance and support but perhaps can’t move due to c-section, or are isolated geographically or due to mental/emotional reasons. The quality (and quantity) of NHS-provided support varies across the UK, family and friends support varies from person to person. Some mums may be very well supported while others are in dire need of it.

Getting the right information and support as a new mum impacts the baby’s feeding, sleeping and growth and likewise impacts the mum’s (and partner’s) sleep and overall wellbeing – so this support is very important.